Nature
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Dec 14, 2010
Sergio Savoia | WWF European Alpine Programme | Bellinzona, CH
The international year of biodiversity is coming to an end. 2010 represented a unique opportunity to highlight the importance of biodiversity conservation. The topic had a large echo in the media, thanks to numerous events, new publications, TV reports etc. The year was also fruitful for ecological connectivity - a not so simple topic that received unprecedented media attention. In 2010 the Ecological Continuum Initiative's main focus was on communication. Many articles were published in specialized media. However our main achievement was "The Wall" event. Its aim was to bring home our message on the need for ecological connectivity, carrying it across the whole Alpine space, across administrative, language and cultural boundaries. We succeeded. Pedestrians in six Alpine cities were confronted with a big barrier blocking their paths: an obstacle much like those encountered by animals and plants every day. The public had therefore a chance to experience first hand the problem of habitat fragmentation. The event attracted the attention of local and national media in the Alpine countries. Thanks to "The Wall" the topic of ecological connectivity has reached many more people than is normally the case for such "technical" subjects. It is an important achievement in which we intend to build further awareness-raising initiatives.
